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EVENT: Long’s Masters of Taste and Time
Case Study
Long’s store opening invitation.
Chef Ming Tsai cooking demonstration.
From left: Terry Drost, vice president of finance, CEO Bob Rottenberg, Dianne Rottenberg, principal Judd Rottenberg, and Heather Rottenberg.
Judd Rottenberg with Breitling’s Peter Purtschert explaining the inner workings of a timepiece.
Long’s watch expert Dave Lavoie showing a Breitling timepiece to a customer.
Chef Ming Tsai helping customers with Breitling decisions.
“East Meets West” savory treats.
BUDGET: Food/servers/rentals, 55 percent; invitations, 35 percent; wine contributed by Chef Ming Tsai; photographer, 5 percent; and miscellaneous, 5 percent. Entertainment was at no cost by partners Chef Ming Tsai and Breitling watch technician Peter Purtschert. (Long’s would typically include entertainment at most events, either live music or performance.)
RESULTS: A wonderful evening and fabulous energy filling the store with over 300 guests.
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