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Under the helm of these three men, the 1960s was a prosperous decade for the company with quality remaining exceptionally high. Yard’s clients did change, with self-made business executives and their socialite wives replacing old money industrial families.

In 1980, Gibson took over the business and then in 1985 his son, Robert M. Gibson joined him, and in 1989 became president of Yard Inc., and holds that position today. The company continues to pay homage to the platinum jewelry of Yard’s classic style.

The book’s tribute to Raymond Yard, a uniquely American jewelry designer, is well-timed. As fashion turns to classic, old-money American elegance, the wit, whimsy, and understated elegance of Yard’s designs are once again in vogue.

“We are living in a time in which there is a desire for high-end luxury items,” Kuzmanovic says. “This is what’s selling now at renowned jewelers, auction houses, and estate dealers. Women want pieces that are signed, different and unique, pieces that have history and romance surrounding them. Everything about Raymond C. Yard was romantic from the way he grew up in the jewelry industry to his understated yet utterly elegant pieces to the roster of society names on his customer list.”