With a deep knowledge of the luxury market and retail merchandising, Jeff researches trends and cultural influences each season to edit down the selection to bring you what really matters. In the new Lustre Lookbook, he’ll be your expert guide to each season.
The new lookbook will have a lot more of what you loved in Lustre, including our signature model shoots by Tim Rich and more pages than ever before of beautiful jewelry photographed by Chris Trayer. In fact, you’ll be delighted to find that each edition of the Lustre Lookbook has more than a hundred pages of stunning Chris Trayer jewelry images.
What won’t you find in the new Lustre Lookbook? Ads. Every page will be gorgeous new jewelry, with no commercial breaks. Instead, like the original platinum catalog, we’ll photograph our sponsors’ best new jewelry designs of the season in signature Lustre style and present them in a seamless celebration of the latest new collections. You’ll see all the new designs that matter in one place and will be able to easily pinpoint what’s right for your customers.
You also won’t see phone numbers. That’s because each Lustre Lookbook will be designed for you to share with your best customers. We know they’ll find its pages as irresistible as if the world’s best fashion magazines covered only jewelry. We promise to do our best in each issue to inspire insatiable desire for fabulous new jewelry designs in as many of your customers as possible.
Because this is the last issue in the current Lustre format, we are celebrating the best of Lustre with a greatest hits collection of our favorite part of each issue: the guest editorials by the nation’s top retailers. (In January 2008, the guest editorial tradition is moving to Modern Jeweler, our sister publication.)
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